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Hungary: FEPE 56th Annual Congress in Budapest, More speakers announced

In addition to Dave Trott as our key note speaker, FEPE are very pleased to announce further speakers today.

Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America will be returning to the FEPE stage to update us on the American OOH industry.

For more than 20 years, Nancy Fletcher has been responsible for leading the out of home advertising industry’s legislative, marketing, and product improvement efforts. As an attorney and former media company executive,
Fletcher is ideally suited to meet the challenges and opportunities facing the industry. During her tenure as OAAA president & CEO, out of home advertising revenues have tripled and market share has doubled, in no small measure due to industry advancements and unity formed and fostered under her care.

Before joining OAAA, Nancy served as senior vice president for Patrick Media Group, the largest out of home media company of its time. She also spent more than a decade with Naegele Outdoor Advertising in various capacities including president/general manager of the Minneapolis/St. Paul division and general counsel for the parent corporation. Before joining the out of home industry, she worked as a young lobbyist at the Minnesota legislature.

Annie Rickard, Global CEO of Posterscope will also be with us in Budapest.

Annie was a founder of Posterscope UK and, since 2001, has led the development of the global network which is now Posterscope Worldwide. The network now has over 600 people, in 48 offices around the world. Annie is passionate about being a pioneer for the medium looking for new opportunities for advertisers that better integrate the medium with search, mobile, content and transaction.

Annie last spoke at FEPE in Milan in 2012 and a lot has happened in OOH since then so we are loking forward to her insights on the current global issues facing our industry.

The 56th FEPE Congress, titled "Your Audience is Waiting", will be held between Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest.

As always there will be 2 full days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry.

Last year's congress in Vienna was FEPE's best yet, with over 300 delegates attending from 31 countries, both new records for us.

There will be an exclusive exhibition area attached to the main congress hall, and spaces are now available to reserve. If you are a supplier who wishes to get your product in front of an audience of global OOH decision makers please email us soon so we can hold a space for you.

The Thursday night Gala Dinner, in keeping with the FEPE tradition of finding special locations, will be at the Buda Castle, (which is also the National Gallery) one of Budapest's foremost buildings, and the Friday night social evening will be at a dinner cruise down the river Danube, taking in all the sights of Budapest for 3 hours.

As usual we have negotiated a special delegate rate for the hotel rooms and delegates are able to pay by credit card or bank transfer, which we hope will make bookings easier for some overseas delegates.

You can register by following the link here

FEPE members all recieve an additional €500 discount so if you are considering attending with colleagues and are not a member, please get in touch so we can organise the most cost effective package for you.

Speakers and other details will be announced in future newsletters.

OOH follows TV as 'most trustworthy' medium

Consumers rate out-of-home as the next most trustworthy medium to TV, according to a new study by FEPE International.

The research, carried out by Future Foundation on behalf of  FEPE International, revealed that 28% of consumers find television advertising 'most trustworthy', followed by 24% for OOH and 22% for press. Conversely, just 3% find online advertising the most trustworthy medium.

When asked which types of advertising are the most memorable, 46% of the 1,000 respondents from the UK, Germany, Spain, Turkey, Brazil and South Africa, voted for TV, 34% OOH and 7% press. Similarly, online scored a low 4%.

The research also revealed that half of urban consumers agree with the statement, 'I like it when I see advertisements for products I already own,' increasing to 54% for those aged 18-34.

The 'post-purchase reassurance' effect was particularly marked in technology products, which the report says highlights that OOH is a "trusted ad medium."

Commenting on the research, FEPE International's executive director, John Ellery, said: "We're all aware of the power of TV and the growth of online advertising. But this major research study shows that out-of-home is a major force in the digital age as it is so highly valued by consumers.
"The growth of digital outdoor and NFC technology that allows consumers to interact with digital posters will only accelerate this trend."

We would also like to direct you to the new FEPE bookstore, (link in the top menu) set up in collaboration with Amazon. 

We have collected together information on many books relating to Out of Home advertising, research, historical and more generic advertising. If you click on any link in the store you will be taken directly to Amazon's site where you can buy the item in the usual way, assuming you have an Amazon account.

We hope that anyone visiting the store will find something of interest to them, but if you think we have forgotten a particular book, please email us the details and we'll add it in.

FEPE is always open to new members

If you are an Out of Home media owner, Supplier to the OOH industry, National Out of Home Association or Agency we will welcome you to our Federation. Membership forms can be found under the membership tab, or please email us for further details.

"Always On"
FEPE 2014 OOH Research Project

FEPE's 2014 Research project, "Always On" is now available to download as a pdf.

Global Guidlines
on OOH Audience Measurement
Global Guidlines on OOH Audience Measurement

Esomar (The European Society for Opinion and Market Research) have made public their research project on Out of Home audience mesurement, the GOODAM Project.

Antonio Vincenti Interview
Asia OOH Magazine
Antonio Vincenti Interview Asia OOH Magazine

Read Antonio's views on OOH in the Middle East marketplace in a recent interview with Vincent Woo of Asia OOH Magazine

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