FEPE Congress 2016 to be held in Barcelona - June 1st – 3rd 2016
The FEPE Board have announced that the next FEPE Congress will be held in Barcelona on June 1st-3rd 2016.
As always the Congress will offer a superb networking opportunity with the content more challenging and relevant than ever. The format will be different from past years using a mix of Speakers, Panel Sessions and workshops. The Congress programme will explore the broader and fast changing media and technological environment of which Out of Home is a fundamental and growing part.
The importance of creativity will again be highlighted and recognised for the second year in the FEPE Creative award. This will be one of four awards FEPE will be presenting at the Congress the others being for Life Achievement, Leadership and Technical Innovation.
Final details of the venue and the conference programme will be announced over the coming months and as in previous years we will be open for bookings from January onwards.
The FEPE Board met in in Istanbul for their regular autumn board meeting with all enjoying the vibrant city. The visit confirmed the Board’s unanimous view that the excellent location, enthusiastic support from our local operators and social facilities would make Istanbul an ideal venue for our Congress.
However following careful consideration of feedback from delegates we concluded that we will hold our Istanbul Congress in a future year, rather than 2016 as indicatively announced earlier this year in Budapest.
Swiss Agency Rod Kommunikation wins FEPE International Best use of Out of Home Award at EACA Euro Effie Awards 2015
FEPE International General Secretary, Mark Flys, said: “This campaign is an outstanding example of how great creativity and skilful use of the Out of Home medium can combine to reach people and change behaviour. We hear much these days about how advertising can be a force for good in the world and the LOVE LIFE campaign absolutely exemplifies that. FEPE International is proud to be associated with such a compelling and effective Out of Home campaign.”
The Euro Effies Awards are produced in partnership with Euronews and supported by the European Publishers’ Council, FEPE, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics, Nielsen, Bacardi-Martini and creativebrief.
FEPE partners with international consortium to deliver Audience Measurement for Digital Out-of-Home
FEPE, the worldwide association of outdoor advertising companies, is delighted to announce that it is joining with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences.
This unique industry collaboration comes in response to the continued global growth of digital outdoor advertising, estimated at 23% annually between 2007-2014, with further growth of 21% predicted in 2015.
The project will be presented at the forthcoming FEPE Congress, to be held in Budapest in June 2015, by two of the world’s leading experts in outdoor audience measurement: Urs Zeier, of Clear Channel Outdoor and Neil Eddleston of JCDecaux.
They will talk about the project’s origins, aims, timelines and international scope. They will also be showing the specially designed virtual environment that is being created for the project and explaining how this will be combined with eye-tracking to provide advertisers with robust benchmarks to evaluate digital OOH alongside classic OOH in the globally accepted Outdoor media planning systems.
FEPE is committed to continue working for the benefit of the Global OOH industry and to invest in research that furthers the success of Out of home across the world, such as the “Always On” research study in 2014.
FEPE International President, Mr Antonio Vincenti of Pikasso said;
“We are honoured to be working with our long term partners within FEPE on this landmark piece of research. As digital out of home revenues grow globally, we feel that this initiative will benefit the whole industry and help to continue OOH’s upward trend across the world”
OOH follows TV as 'most trustworthy' medium
Consumers rate out-of-home as the next most trustworthy medium to TV, according to a new study by FEPE International.
The research, carried out by Future Foundation on behalf of FEPE International, revealed that 28% of consumers find television advertising 'most trustworthy', followed by 24% for OOH and 22% for press. Conversely, just 3% find online advertising the most trustworthy medium.
When asked which types of advertising are the most memorable, 46% of the 1,000 respondents from the UK, Germany, Spain, Turkey, Brazil and South Africa, voted for TV, 34% OOH and 7% press. Similarly, online scored a low 4%.
The research also revealed that half of urban consumers agree with the statement, 'I like it when I see advertisements for products I already own,' increasing to 54% for those aged 18-34.
The 'post-purchase reassurance' effect was particularly marked in technology products, which the report says highlights that OOH is a "trusted ad medium."
Commenting on the research, FEPE International's executive director, John Ellery, said: "We're all aware of the power of TV and the growth of online advertising. But this major research study shows that out-of-home is a major force in the digital age as it is so highly valued by consumers.
"The growth of digital outdoor and NFC technology that allows consumers to interact with digital posters will only accelerate this trend."
We would also like to direct you to the new FEPE bookstore, (link in the top menu) set up in collaboration with Amazon.
We have collected together information on many books relating to Out of Home advertising, research, historical and more generic advertising. If you click on any link in the store you will be taken directly to Amazon's site where you can buy the item in the usual way, assuming you have an Amazon account.
We hope that anyone visiting the store will find something of interest to them, but if you think we have forgotten a particular book, please email us the details and we'll add it in.
FEPE is always open to new members
If you are an Out of Home media owner, Supplier to the OOH industry, National Out of Home Association or Agency we will welcome you to our Federation. Membership forms can be found under the membership tab, or please email us for further details.