Always On Global Guidelines

OUTFRONT Media CEO Jeremy Male rejoins FEPE International board


OUTFRONT Media chairman and CEO Jeremy Male is rejoining the board of FEPE International, the global body representing out of home media owners and other stakeholders in the industry.

Male served briefly as president of FEPE in 2013 when he was CEO of JCDecaux in the UK, Northern Europe and Australia before his move to the USA.

One of the most respected figures in the out of home industry, he led the transformation of CBS Outdoor Americas into OUTFRONT Media, its IPO and subsequent conversion into a REIT (real estate investment trust).

Male says: “FEPE’s leadership role within the worldwide OOH community continues to grow in importance and I’m delighted to have been invited to rejoin the Board.”
 
FEPE president Antonio Vincenti says: "I warmly welcome the return of Jeremy Male to the FEPE International Board. We will benefit hugely from his extensive OOH experience, and as a representative of OUTFRONT in the US, he is the first ever Board Member from North America, which is very symbolic for our global association."

FEPE executive director John Ellery says: “Jeremy is one of the towering figures of the OOH industry and his energy along with his wealth of experience will be invaluable to us in driving both FEPE and the worldwide OOH industry forward.”

57th FEPE Congress in Barcelona

We are now taking delegate bookings for the 57th FEPE Congress, which will be held between Wednesday June 1st and Friday June 3rd 2016 at the Crowne Plaza Hotel, Fira Center, Barcelona.

We will be having 2 days of presentations and panels, with high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry.

This year's congress in Budapest was FEPE's best attended yet, with over 300 delegates attending from 39 countries, both new records for us.

There will be an exclusive exhibition area attached to the main congress hall, and spaces are now available to reserve. If you are a supplier who wishes to get your product in front of an audience of global OOH decision makers please email us soon so we can hold a space for you.

As usual we have negotiated a special delegate rate for the hotel rooms and delegates are able to pay by credit card or bank transfer, which we hope will make bookings easier for some overseas delegates.

Early bird registrations will be open until the end of February, which will allow delegates an extra €100 reduction regardless of FEPE membership status.

Delegate fees are unchanged from last year (and several years before) at €1100 for members and €1600 for non members, plus the additional early bird reduction.

We will be announcing the Gala Dinner and Friday night social venues soon, along with our first confirmed speakers.

The content programme will also be in a different format from the Budapest. As we keep evolving as an industry we feel the need to reflect these changes with more engaging content and congress audience participation. We will be giving more details at a later date.

Further details will be announced here, and in future newsletters.

Swiss Agency Rod Kommunikation wins FEPE International Best use of Out of Home Award at EACA Euro Effie Awards 2015

Brussels, 22 October 2015: A special FEPE International Award for the Best use of Out of Home was presented to Swiss agency Rod Kommunikation and the Swiss Federal Office of Public Health for their “LOVE LIFE – no regrets” campaign. FEPE International Executive Director, John Ellery, presented the award during the Euro Effie Awards Gala in Brussels’ Cercle de Lorraine business club on Tuesday.
 
The Award recognised their exceptional use of Out of Home as part of an integrated multimedia campaign to raise awareness of HIV and safer sex. The Out of Home executions were displayed around the country making the campaign the most talked about in Switzerland and Lichtenstein in 2014.
 
In only a few weeks the campaign became the number one topic in regional media and was also discussed in other countries. After three months the campaign generated publicity worth 5.2 million Swiss Francs. 80% of the target group became aware of the campaign and its message. The website received over 300,000 hits and the commercial was viewed over one million times. More than 150,000 people said yes to the love life manifesto - HIV is back on the agenda in Switzerland and Lichtenstein.

FEPE International General Secretary, Mark Flys, said: “This campaign is an outstanding example of how great creativity and skilful use of the Out of Home medium can combine to reach people and change behaviour. We hear much these days about how advertising can be a force for good in the world and the LOVE LIFE campaign absolutely exemplifies that. FEPE International is proud to be associated with such a compelling and effective Out of Home campaign.”

The Euro Effies Awards are produced in partnership with Euronews and supported by the European Publishers’ Council, FEPE, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics, Nielsen, Bacardi-Martini and creativebrief.
 
 

FEPE partners with international consortium to deliver Audience Measurement for Digital Out-of-Home

19/05/2015

FEPE, the worldwide association of outdoor advertising companies, is delighted to announce that it is joining with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences.  

This unique industry collaboration comes in response to the continued global growth of digital outdoor advertising, estimated at 23% annually between 2007-2014, with further growth of 21% predicted in 2015.

The project will be presented at the forthcoming FEPE Congress, to be held in Budapest in June 2015, by two of the world’s leading experts in outdoor audience measurement: Urs Zeier, of Clear Channel Outdoor and Neil Eddleston of JCDecaux. 

They will talk about the project’s origins, aims, timelines and international scope.  They will also be showing the specially designed virtual environment that is being created for the project and explaining how this will be combined with eye-tracking to provide advertisers with robust benchmarks to evaluate digital OOH alongside classic OOH in the globally accepted Outdoor media planning systems.

FEPE is committed to continue working for the benefit of the Global OOH industry and to invest in research that furthers the success of Out of home across the world, such as the “Always On” research study in 2014.

FEPE International President, Mr Antonio Vincenti of Pikasso said;

“We are honoured to be working with our long term partners within FEPE on this landmark piece of research. As digital out of home revenues grow globally, we feel that this initiative will benefit the whole industry and help to continue OOH’s upward trend across the world”

OOH follows TV as 'most trustworthy' medium

Consumers rate out-of-home as the next most trustworthy medium to TV, according to a new study by FEPE International.

The research, carried out by Future Foundation on behalf of  FEPE International, revealed that 28% of consumers find television advertising 'most trustworthy', followed by 24% for OOH and 22% for press. Conversely, just 3% find online advertising the most trustworthy medium.

When asked which types of advertising are the most memorable, 46% of the 1,000 respondents from the UK, Germany, Spain, Turkey, Brazil and South Africa, voted for TV, 34% OOH and 7% press. Similarly, online scored a low 4%.

The research also revealed that half of urban consumers agree with the statement, 'I like it when I see advertisements for products I already own,' increasing to 54% for those aged 18-34.

The 'post-purchase reassurance' effect was particularly marked in technology products, which the report says highlights that OOH is a "trusted ad medium."

Commenting on the research, FEPE International's executive director, John Ellery, said: "We're all aware of the power of TV and the growth of online advertising. But this major research study shows that out-of-home is a major force in the digital age as it is so highly valued by consumers.
"The growth of digital outdoor and NFC technology that allows consumers to interact with digital posters will only accelerate this trend."
 

We would also like to direct you to the new FEPE bookstore, (link in the top menu) set up in collaboration with Amazon. 

We have collected together information on many books relating to Out of Home advertising, research, historical and more generic advertising. If you click on any link in the store you will be taken directly to Amazon's site where you can buy the item in the usual way, assuming you have an Amazon account.

We hope that anyone visiting the store will find something of interest to them, but if you think we have forgotten a particular book, please email us the details and we'll add it in.

FEPE is always open to new members

If you are an Out of Home media owner, Supplier to the OOH industry, National Out of Home Association or Agency we will welcome you to our Federation. Membership forms can be found under the membership tab, or please email us for further details.

Board Members


  • Clear Channel
  • Exterion Media
  • F.A.W.
  • Gewista
  • JCDecaux
  • Pikasso
  • Ocean Outdoor
  • oOh! Media
  • Outfront Meda
  • SGL