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FEPE International Announces New President

FEPE International Announces New PresidentAntonio Vincenti, Chairman and CEO of Pikasso has been elected by the FEPE Vice-Presidents to assume the role of FEPE President.

Antonio succeeds Jonathan Bevan, who decided to leave his role as President Europe & Australia for Clear Channel Outdoor earlier this year.

Mr Vincenti was elected unanimously this week at a FEPE Board meeting in Budapest.

Mr Vincenti, who has been a FEPE Vice-President since 2008 will oversee arrangements for the upcoming 56th FEPE Congress in Budapest, June 10-12 2015 and work on new initiatives with the FEPE Executive team to drive forward FEPE’S continued growth and progression.

In related news, Matthew Dearden, President of Clear Channel Europe has accepted an invitation to join the FEPE board.

Daniel Hofer, previously CEO of APG|SGA Switzerland, decided to step back as FEPE Vice-President as he has just has been nominated Member of the Group Executive Board of JCDecaux and wants to focus on his new tasks.

Karl Javurek, former FEPE President and CEO of Gewista Austria will continue to represent JCDecaux on the FEPE Board.

The board of FEPE would like to thank Mr Hofer for his friendship, support and experience since joining the FEPE board in 2011 and wish him well in his new role at JCDecaux. In addition, the board extend their thanks and best wishes to Mr Bevan for his numerous contributions to FEPE.

All details concerning the FEPE congress in Budapest will be announced very shortly.

OOH follows TV as 'most trustworthy' medium

Consumers rate out-of-home as the next most trustworthy medium to TV, according to a new study by FEPE International.

The research, carried out by Future Foundation fon behalf of  FEPE International, revealed that 28% of consumers find television advertising 'most trustworthy', followed by 24% for OOH and 22% for press. Conversely, just 3% find online advertising the most trustworthy medium.

When asked which types of advertising are the most memorable, 46% of the 1,000 respondents from the UK, Germany, Spain, Turkey, Brazil and South Africa, voted for TV, 34% OOH and 7% press. Similarly, online scored a low 4%.

The research also revealed that half of urban consumers agree with the statement, 'I like it when I see advertisements for products I already own,' increasing to 54% for those aged 18-34.

The 'post-purchase reassurance' effect was particularly marked in technology products, which the report says highlights that OOH is a "trusted ad medium."

Commenting on the research, FEPE International's executive director, John Ellery, said: "We're all aware of the power of TV and the growth of online advertising. But this major research study shows that out-of-home is a major force in the digital age as it is so highly valued by consumers.
"The growth of digital outdoor and NFC technology that allows consumers to interact with digital posters will only accelerate this trend."
 

We would also like to direct you to the new FEPE bookstore, (link in the top menu) set up in collaboration with Amazon. 

We have collected together information on many books relating to Out of Home advertising, research, historical and more generic advertising. If you click on any link in the store you will be taken directly to Amazon's site where you can buy the item in the usual way, assuming you have an Amazon account.

We hope that anyone visiting the store will find something of interest to them, but if you think we have forgotten a particular book, please email us the details and we'll add it in.

FEPE is always open to new members

If you are an Out of Home media owner, Supplier to the OOH industry, National Out of Home Association or Agency we will welcome you to our Federation. Membership forms can be found under the membership tab, or please email us for further details.

"Always On"
FEPE 2014 OOH Research Project

FEPE's 2014 Research project, "Always On" is now available to download as a pdf.

Global Guidlines
on OOH Audience Measurement
Global Guidlines on OOH Audience Measurement

Esomar (The European Society for Opinion and Market Research) have made public their research project on Out of Home audience mesurement, the GOODAM Project.

Antonio Vincenti Interview
Asia OOH Magazine
Antonio Vincenti Interview Asia OOH Magazine

Read Antonio's views on OOH in the Middle East marketplace in a recent interview with Vincent Woo of Asia OOH Magazine


APG | SGA CEMUSA Clear Channel Exterion Media F.A.W. Gewista JCDecaux Pikasso SGL

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