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Brendon Cook joins the Board of FEPE International

FEPE President Antonio Vincenti is delighted to announce that Brendon Cook, CEO of oOh! Media has agreed to join the Board of FEPE International.

His appointment as Vice President will be ratified at the annual General assembly to be held in Budapest in June.

Brendon has enjoyed 36 years in the OOH industry in Australia and as CEO of oOh! Media he has overseen a period of aggressive growth for the company. Brendon's appointment brings a truly International connection to FEPE.

FEPE has grown over the recent years to become the OOH sector's Global Trade Association. The current Board comprises:-

Antonio Vincenti – CEO Pikasso Beirut  

Vice Presidents    
Eric Marotel CEO Cemusa Madrid
Matthew Dearden CEO Clear Channel London
Shaun Gregory CEO Exterion London
Tom Goddard, Non Executive Chairman Ocean Outdoor London
Karl Javurek CEO Gewista Vienna (JCD)
Christian Schmalzl CEO Stroer Cologne
Stefano Gennari Litta CEO SGL Milan

Brendon Cook said

"I am proud to be a part of the Board and to be the first Vice-President from Australia and New Zealand in the 50 year history of FEPE International.

This is a true indication that the ANZ outdoor advertising industry is on an international level playing field with fellow outdoor advertising companies globally that are synonymous with embracing cutting edge technology and enabling brands to maximise engagement with Out Of Home's growing audiences."

Hungary: FEPE 56th Annual Congress in Budapest, More speakers announced!

In addition to Dave Trott, Nancy Fletcher and Annie Rickard, FEPE are very pleased to announce another speaker today.

Margit Kittridge, Vice-President and Digital Director of Titan360 will be appearing at FEPE for the first time to tell us about Titan's digital strategy in the USA and in particular, their digital kiosks in New York City.

Margit joined Titan in March 2014 to lead the digital business development efforts and strategic growth of Titan’s digital out-of-home portfolio. She is tasked with overseeing Titan's digital transit advertising network, as well as running the digital ad ops team. In addition to enhancing Titan's digital sales and marketing efforts, Margit also establishes new trading platforms, network partnerships, and advises on new software integrations.

Prior to joining Titan, Margit served as Executive Director of Marketing and Digital Business Development for The Wall Street Journal Office Network. During her tenure at WSJON, she provided strategic and tactical leadership for the evolution of WSJON’s business into emerging digital planning and buying platforms. She led the development of WSJON/Bizo new office product to re-target viewers of WSJON lobby screens via digital display ads served to their desktop browsers. In her role at WSJON, she also oversaw the market research function, including audience and campaign effectiveness research.

Previously, Margit worked as Client Strategy Director for Annalect, the data and technology unit of Omnicom Media Group, where she drove the new Annalect offerings for Midwest clients. Prior to that, she was Manager of Strategic Marketing and Analytics at the Tribune Media Group in Chicago and lead development of integrated, cross-channel solutions leveraging TMG’s versatile assets across digital, print and broadcast platforms. Before joining TMG, Margit worked in various positions at Starcom Media Group in Chicago after being transferred over from Budapest, Hungary, where she was the Media Director for Leo Burnett Budapest.

The 56th FEPE Congress, titled "Your Audience is Waiting", will be held between Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest.

As always there will be 2 full days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry.

Last year's congress in Vienna was FEPE's best yet, with over 300 delegates attending from 31 countries, both new records for us.

There will be an exclusive exhibition area attached to the main congress hall, and spaces are now available to reserve. If you are a supplier who wishes to get your product in front of an audience of global OOH decision makers please email us soon so we can hold a space for you.

The Thursday night Gala Dinner, in keeping with the FEPE tradition of finding special locations, will be at the Buda Castle, (which is also the National Gallery) one of Budapest's foremost buildings, and the Friday night social evening will be at a dinner cruise down the river Danube, taking in all the sights of Budapest for 3 hours.

As usual we have negotiated a special delegate rate for the hotel rooms and delegates are able to pay by credit card or bank transfer, which we hope will make bookings easier for some overseas delegates.

You can register by following the link here

FEPE members all recieve an additional €500 discount so if you are considering attending with colleagues and are not a member, please get in touch so we can organise the most cost effective package for you.

Speakers and other details will be announced in future newsletters.

OOH follows TV as 'most trustworthy' medium

Consumers rate out-of-home as the next most trustworthy medium to TV, according to a new study by FEPE International.

The research, carried out by Future Foundation on behalf of  FEPE International, revealed that 28% of consumers find television advertising 'most trustworthy', followed by 24% for OOH and 22% for press. Conversely, just 3% find online advertising the most trustworthy medium.

When asked which types of advertising are the most memorable, 46% of the 1,000 respondents from the UK, Germany, Spain, Turkey, Brazil and South Africa, voted for TV, 34% OOH and 7% press. Similarly, online scored a low 4%.

The research also revealed that half of urban consumers agree with the statement, 'I like it when I see advertisements for products I already own,' increasing to 54% for those aged 18-34.

The 'post-purchase reassurance' effect was particularly marked in technology products, which the report says highlights that OOH is a "trusted ad medium."

Commenting on the research, FEPE International's executive director, John Ellery, said: "We're all aware of the power of TV and the growth of online advertising. But this major research study shows that out-of-home is a major force in the digital age as it is so highly valued by consumers.
"The growth of digital outdoor and NFC technology that allows consumers to interact with digital posters will only accelerate this trend."

We would also like to direct you to the new FEPE bookstore, (link in the top menu) set up in collaboration with Amazon. 

We have collected together information on many books relating to Out of Home advertising, research, historical and more generic advertising. If you click on any link in the store you will be taken directly to Amazon's site where you can buy the item in the usual way, assuming you have an Amazon account.

We hope that anyone visiting the store will find something of interest to them, but if you think we have forgotten a particular book, please email us the details and we'll add it in.

FEPE is always open to new members

If you are an Out of Home media owner, Supplier to the OOH industry, National Out of Home Association or Agency we will welcome you to our Federation. Membership forms can be found under the membership tab, or please email us for further details.

"Always On"
FEPE 2014 OOH Research Project

FEPE's 2014 Research project, "Always On" is now available to download as a pdf.

Global Guidlines
on OOH Audience Measurement
Global Guidlines on OOH Audience Measurement

Esomar (The European Society for Opinion and Market Research) have made public their research project on Out of Home audience mesurement, the GOODAM Project.

Antonio Vincenti Interview
Asia OOH Magazine
Antonio Vincenti Interview Asia OOH Magazine

Read Antonio's views on OOH in the Middle East marketplace in a recent interview with Vincent Woo of Asia OOH Magazine

APG | SGA CEMUSA Clear Channel Exterion Media F.A.W. Gewista JCDecaux Pikasso SGL

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